{"id":3858,"date":"2015-10-19T11:50:27","date_gmt":"2015-10-19T09:50:27","guid":{"rendered":"https:\/\/www.infodraft.com\/berettaassociati\/2019\/03\/13\/zegna-manuals-when-they-were-still-drawn-by-hand\/"},"modified":"2019-03-13T12:35:13","modified_gmt":"2019-03-13T11:35:13","slug":"zegna-manuals-when-they-were-still-drawn-by-hand","status":"publish","type":"post","link":"https:\/\/www.berettaassociati.it\/en\/2015\/10\/19\/zegna-manuals-when-they-were-still-drawn-by-hand\/","title":{"rendered":"Zegna Manuals. When they were still drawn by hand\u2026"},"content":{"rendered":"<p>We are in 1992 and Beretta Associati has designed a furniture system for <a href=\"http:\/\/berettaassociati.it\/portfolio\/zegna\/\" target=\"_blank\" rel=\"noopener noreferrer\">stores or corner<\/a> of the Ermenegildo Zegna fashion house. To propose the furniture to the store managers, Beretta Associati realized some manuals, in order to maintain a design standard, the same finishing and lighting, even implementing the furniture with multiple supplyers, in many parts of the world. Details, materials, finishing were accurately described and the drawings were so clear to leave little space for interpretation, in order to maintain a homogeneous standard of Zegna brand in the world. Let&#8217;s browse it together. The drawings really deserve some attention&#8230;<\/p>\n<div class=\"issuuembed\" style=\"width: 600px; height: 424px;\" data-configid=\"22041867\/31697821\"><\/div>\n<p><script src=\"\/\/e.issuu.com\/embed.js\" async=\"true\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zegna Manuals: here\u2019s an example of how the digitization of processes and their graphic transposition has taken away warmth from projects of designers and architects<\/p>\n","protected":false},"author":1,"featured_media":3788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zegna Manuals. When they were still drawn by hand\u2026 - Beretta Associati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berettaassociati.it\/en\/2015\/10\/19\/zegna-manuals-when-they-were-still-drawn-by-hand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zegna Manuals. When they were still drawn by hand\u2026 - Beretta Associati\" \/>\n<meta property=\"og:description\" content=\"Zegna Manuals: here\u2019s an example of how the digitization of processes and their graphic transposition has taken away warmth from projects of designers and architects\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.berettaassociati.it\/en\/2015\/10\/19\/zegna-manuals-when-they-were-still-drawn-by-hand\/\" \/>\n<meta property=\"og:site_name\" content=\"Beretta Associati\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-19T09:50:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-13T11:35:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.berettaassociati.it\/wp-content\/uploads\/2019\/03\/Manuali-Zegna-Cover-300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.berettaassociati.it\/en\/2015\/10\/19\/zegna-manuals-when-they-were-still-drawn-by-hand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.berettaassociati.it\/en\/2015\/10\/19\/zegna-manuals-when-they-were-still-drawn-by-hand\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.berettaassociati.it\/#\/schema\/person\/01fb1f0d219a1a1108f701c91e99ddfa\"},\"headline\":\"Zegna Manuals. 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